Wednesday

Social Dentistry Marketing: Are You Using the Right Social Network?

Facebook, Twitter and LinkedIn might be the obvious choices for dental marketing, but establishing a presence on a specialized dental health network not only helps avoid awkward mix-ups between professional and private circles, it also connects you to a highly targeted audience and are pure gold dust for your searchability.


Are you one of the many dentists who are hesitant about diving headlong into the “big conversation” that is web 2.0? Worried about wasting time with Facebook & Co? Are you looking for a more professional and safer social dental marketing methods? Then this is for you.


Many dentists still have mixed feelings about using social media for marketing dental services. Skeptics usually fall into one - or more - of three categories: those that feel a.) intimidated, b.) left out or c.) downright annoyed by the rise of social media in the medical marketing. The latter are in fact so fed up by the cacophony of irrelevant messages coming at them through social networks that they have long made a pledge not to inflict the same on their patients.


While these positions are understandable, it is important to remember that late adopters of new media tend struggle to catch up when they finally give in to the trend. In fact, social media marketing is now a must for dental offices and dental clinics to keep up with their patients’ expectations.


Mainstream Social Networks: Tempting but Risky Business for Dentists


However, these expectations are not always what they are made out to be. While dental marketing via mainstream social networks can show great results, it can also pose serious risks to dental professionals. Getting involved in communication channels that are still firmly dominated by private use (often by teenagers, anonymous members and circles of friends and family) is risky business for dentists. Much of the audience is not used or happy to receive dental web marketing messages this way. Spam, abuse and malicious comments can be difficult to control, especially once there are many “followers” or “friends” to keep an eye on.


Are you using Facebook, Twitter and/or LinkedIn for all your social media marketing? Annoyed by low return on investment? Afraid you might end up mixing up you professional and private messages? Then keep reading.


Rise of the Specialized Dental Network

Online communities aimed exclusively at dentists and dental patients are on the rise. Why? Because they do the job of connecting dentists and patients much better, while also eliminating a much-feared social media gaffe, which has tripped up many a medical practitioner over the years: the accidental broadcast of inappropriate content to patients and competitors.


Dental networks are a great dental marketing alternative. Sites like recently launched Checkdent.com allow dentists to avoid risky DIY experiments on Twitter and Facebook. Since they connect dental professionals with a highly targeted audience of people who are already looking for dental services and advice, such networks tend to yield a much higher return on investment.


In other works, your social media activity pays off faster because you are talking to a pre-screened group of potential clients, who are much better informed and more interested in your services than the average Facebook user.


What makes places like Checkdent really stand out is that they elegantly combine a whole range of marketing for dentist channels: a social network is complemented by a dental videos encyclopedia (which reels in thousands of Internet users via search engines each day), an interactive dentist directory (allowing users to find a dentist by location, patient rating and specialty), a dental blog written by experts (including members of the Checkdent community) and an extremely busy dental forum.


Each of these features offers great opportunities to get the word out about your dental office, place links to your homepage and build trust with new and existing clients.


Of course, the benefits of dental office marketing on mainstream social media cannot be denied. But, at the same time, dentists would do well not to underestimate the rising popularity of the specialist dental community.


There’s only one way to find out which kind of social network is the perfect fit for your business: join a dental network now, check it out and, who knows, it might just be the perfect fit for your dental practice!


Guest blog by Jaroslav Belsky, DMD, founder of www.checkdent.com

6 comments:

Callanguyen said...

I know: Facebook, Twitter and LinkedIn might be the obvious choices for dental marketing and Mainstream Social Networks: Tempting but Risky Business for Dentists.

And in fact: Are you using Facebook, Twitter and/or LinkedIn for all your social media marketing? Annoyed by low return on investment? Afraid you might end up mixing up you professional and private messages?

More, online communities aimed exclusively at dentists and dental patients are on the rise.
Dental networks are a great dental marketing alternative. For example: Checkdent.com and What makes places like Checkdent really stand out is that they elegantly combine a whole range of marketing for dentist channels (you can check it)
There’s only one way to find out which kind of social network is the perfect fit for your business: join a dental network now, check it out and, who knows, it might just be the perfect fit for your dental practice!

mboma said...

Facebook, Twitter, and other social networks are great marketing places, abut there is some professions that should be beside those social networks. Dental marketing is one of these professions.
Dental network is better place, because it is unique and it is focused only on dental marketing and dental profession.
Dental patients should have only one market with a lot of choices, and that is good and for patients and for dental profession.thaht place is Checkdent.com for exaple.
one online market place for dental profession is aiming only the patioens that it should. it is best way to get all the dental servises in one market place.
in one market place there is only certain group of potential clients, and that is what those potential client wants. one market place were they can find what they needs are.
Video encyclopedia, dental blog, and interactive dentist directory are just some of the advantages of dental social media.
as said "the benefits of dental office marketing on mainstream social media cannot be denied", and that is real true!

kamatsho said...

Communication is a central aspect of health promotion and the opportunity for mass communication makes the ‘media’ a popular option amongst health promoters. The media in this context includes any non-personal channels of communication, from leaflets to television commercials to teaching packs. These channels can be employed directly using deliberately designed media materials. Alternatively, they may be used indirectly by stimulating editorial interest and comment on a particular issue. This paper will make some suggestions for improving the use of the media in health promotion.

In seeking guidance about how to make best use of the media, health promoters can turn to a number of disciplines, including education, medicine, social psychology and communication theory. Another obvious source of insights is commercial marketing, where purposeful media communication, most apparent in the form of advertising, is in continuous use. it is this source of advice that we want to examine here.

Anonymous said...

I think internet is a good oportunity for all , it offers many possibilities for all kinds of contacts and for business. That's the case of dentists who have many ways : social networks, Groups of discussion , forums ... to keep contacts with their patients , to give some general advices , to exchange their experience , and to be constantly informed about what's happening elswere... and so on.
In another side it's well known that there are many risks that every one must avoid .
Social networking remains the good way to promote business and the best marketplace .
It's easy now for patients to get information and to contact immediately who fits their needs .

branko said...

Facebook, Twitter, and other social networks are great marketing places, abut there is some professions that should be beside those social networks. Dental marketing is one of these professions.
Dental network is better place, because it is unique and it is focused only on dental marketing and dental profession.
Dental patients should have only one market with a lot of choices, and that is good and for patients and for dental profession.thaht place is Checkdent.com for exaple.
one online market place for dental profession is aiming only the patioens that it should. it is best way to get all the dental servises in one market place.
in one market place there is only certain group of potential clients, and that is what those potential client wants. one market place were they can find what they needs are.
Video encyclopedia, dental blog, and interactive dentist directory are just some of the advantages of dental social media.
as said "the benefits of dental office marketing on mainstream social media cannot be denied", and that is real true!

mboma said...

Facebook, Twitter, and other social networks are great marketing places, abut there is some professions that should be beside those social networks. Dental marketing is one of these professions.
Dental network is better place, because it is unique and it is focused only on dental marketing and dental profession.
Dental patients should have only one market with a lot of choices, and that is good and for patients and for dental profession.thaht place is Checkdent.com for exaple.
one online market place for dental profession is aiming only the patioens that it should. it is best way to get all the dental servises in one market place.
in one market place there is only certain group of potential clients, and that is what those potential client wants. one market place were they can find what they needs are.
Video encyclopedia, dental blog, and interactive dentist directory are just some of the advantages of dental social media.
as said "the benefits of dental office marketing on mainstream social media cannot be denied", and that is real true!

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